Anti-Kickback, Fraud, Stark, and Marketing – Where are the Landmines?

This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback and Stark Laws, and discuss how marketing activities can trigger either or both.

2022 was an eventful year, and 2023 will undoubtedly be exciting. Also, because technology is always a few years ahead of the law, federal and state legislators and regulators are constantly scrambling to keep up with what is happening in the marketplace.

This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

On completing this webinar, you will have an understanding of anti-kickback regulations, stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company’s marketing efforts exposed an organization to much vulnerability.

This session will benefit all functional groups that have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance.

• Learn the basics of the federal laws prohibiting healthcare fraud
• Understand Federal Stark Law
• Understand Anti-Kickback Statute
• Know common scenarios that are considered fraud and how to modify these scenarios to be compliant

• Federal False Claims Act
• Federal Anti-Kickback Statute
• Federal Anti-Referral Law (Stark I & 2)
• Introduction to basic compliance as an effective tool.
• Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities.

• Healthcare CEOs
• Healthcare CFOs
• Chief Compliance Officers
• Providers
• Practice Manager
• Attorneys and Legal Staff
• Sales and Marketing Managers
• Customer Service Managers
• Risk Managers
• Medical Providers including Registered Nurses, Physician Assistants, and Administrative Staff